Jenny Nordberg is arguably the brightest shining star in contemporary Swedish design. Her experimental and forward looking design practice manages to bring together a series of values that for most designers is very hard to achieve, if not unobtainable – It is highly conceptual without feeling factitious, process based yet result orientated, entertaining without being banal, scientific without being technocratic, universal yet markable. At the moment she is running circles around her contemporaries, raising the bar with every new project. She is the guiding light leading the way out of the derivative cul de sac of retro-post-modern aesthetics that has highly overstayed its welcome by now. Designers and design lovers alike – let this book, and Jenny, lead us all forward, and keep moving. In freedom.